Haikara Corp Oy Information

Haikara Corp Oy is a startup engaged in the development, manufacturing and distribution of touch screen based "Digital Lifestyle" watches at affordable prices. "Forget complexity, enjoy simplicity and ease of use combined with aesthetic design" We do NOT position ourselves as a smartwatch, and we do thereof NOT strive to compete with the big smartwatch players such as Apple, Samsung, Huawei, Moto360 and LG. Instead of offering a large number of “measure this - analyze that” that are typical for smartwatches, we focus on the essentials and key factors that sincerely trigger peoples interest, namely: 1. Aesthetic design Designed by world famous designer Mr. Harri Koskinen http://www.harrikoskinen.com 2. Ease of use Intuitive user interface & great user experience; forget complexity, enjoy simplicity and focus on life with less distraction 3. Easy change of watch faces Different colors, shapes and forms - all in gorgeous digital format 4. New form of self expression Change watch faces to match your clothing or simply your mood of the day 5. Long battery life (target upto 5 - 7 days) 6. Affordable price (€299 eur - €499 eur) The strategy is to offer stylish and design driven Digital Lifestyle watches of high-quality at affordable prices. Our watches are inspired by the upper echelons of the digital watch world, but at accessible retail price points between €299 - €499, thus to better reflect differences in consumer needs, desires and abilities to pay. The product offering targets to reach out to lifestyle and trend focused young men and women that desire a new form of self expression (change between a variety of watch faces in different designs and colours to match your clothing or mood of the day) and who understands the value of enhancing their everyday life (locate your phone, set phone on silent mode, feel watch vibrate when receiving calls, emails and sms).