Hagar hf. Competitors

Established in 1970, Iceland Foods is a retailer of consumer groceries. Some of the products they offer include drinks, produce, baked goods, and more. This company is headquartered in England, United Kingdom.

Operating in a system of resource management where the aim is sustainable fishing, Samherji, founded in 1983, is a leading seafood company in Iceland. Outside Iceland, Samherji has or takes part in operations in Germany, Poland, U.K., the Faroe Islands, Africa, Canada, France, Spain and Portugal. Samherji is a vertically integrated seafood company, controlling a significant volume of fishing quota, operating a powerful fleet of fishing vessels; freezer and fresh fish trawlers, as well as multi purpose vessels, white fish factories and fish farming. Samherji also runs extensive sales and marketing operations which are coordinated at the company´s head office.

Ölgerðin Egill Skallagrímsson was established in 1913. The first products were beers, but the company soon gained a reputation as a producer of a range of high-quality drinks. The operation has expanded gradually over the years, and now foods and drinks are imported, marketed and distributed alongside Ölgerðin’s own products. Ölgerðin has been the Pepsi bottler in Iceland since 1992 and the marketshare has increased gradually since. Ölgerdin service brands like Nestlé, Pepsi, Tuborg, Red Bull, Merrild, Illy, EAS, Hatting, McCain, Haribo, Mentos, Moet&Chandon, Masi, Piccini, Smirnoff, Tanqueray, Baileys, Johnnie Walker, Dom Perignon, Hennessy and other top brands. Each brand has its brand manager who takes care of the marketing schedule ÖLGERÐIN IS THE BIGGEST SUPPLIER TO THE RETAIL SECTOR IN ICELAND • Diversified operation in various segments in the food industry • Production, import and export • The largest supplier in the FMCG, HORECA and monopoly sectors • Total number of employees is 300 • Ölgerðin is one of the biggest advertisers in Iceland Our goals are: positivity, reliability, efficiency and progressiveness. In every day projects we are very true to our goals. We have a very clear mission and vision; to develop and sell products that will be the consumers and customer’s first choice.