HAEVER! Competitors

Founded in 1978, Aveda™ creates high performance, botanically-based products for beauty professionals and consumers—while continuously striving to conduct business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures innovative plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries, as well as at www.aveda.com. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.

A story of success, an impulse for innovation, and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused haircare, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused haircare products to address the needs of all hair types. By popular demand, Moroccanoil has launched Moroccanoil Body™: luxurious, head-to-toe collections inspired by the sea, sand, breeze, and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant, and irresistibly beautiful. Today, Moroccanoil is available in over 85 countries worldwide.

Joico, a fast-growing company in the Professional Beauty industry, is a division of Henkel. Our Mission: We eat, sleep and breathe beauty! We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion!