HABA FAMILYGROUP Asia Information

Since 1938, HABA Family Group has been a visionary and creative company serving children and their families. We develop, produce, and sell high-quality products for family life, play, movement, clothing, education, furniture, and fittings for families as well as social, public, and private facilities. Children‘s abilities are the most valuable creative asset in our society. HABA’s vision is to enable all children to use these skills in their everyday lives as adults. We believe children can do anything. Supporting them in this and shaping their future is our mission. Besides, we are contributing to ensuring that nature is preserved for our children and their children. HABA offers a wide range of games & toys for children of all ages. HABA products encourage children to do and think for themselves according to their age and development phase. They allow the creative discovery of the world with fun, both alone and with others, and promote the development of children in a completely natural way. This creates happy moments – for children and parents alike. We are a family-owned business operating worldwide with an Asia office in Hong Kong since 2010 and actively expanding in the Asia Pacific. With sourcing and sales & marketing teams in the HK office, we support global material sourcing and production across Asia while managing distribution and key accounts in the Asia Pacific. The vibrant creativity, prudence, and strength of a family business make the HABA FAMILY GROUP unique, energizing our brands and all the people who work for us.