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For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier. We created fitness. Now we’re making it better. In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day. Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together. We believe that everybody gains from working out. That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible. Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery. As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar. Our purpose is to empower the world to work out, creating healthier lives together.

Cybex is a leading fitness manufacturer of premium exercise equipment designed to improve physical well being, function and performance. Based on a sports medicine and rehabilitation heritage, Cybex leverages its expertise in exercise science to provide innovative and technologically differentiated products and programs. The company’s offerings include a full array of strength and cardio training machines. Cybex manufactures the largest selection of strength training equipment in the industry with over 150 unique pieces including four complete lines of selectorized strength equipment plus modular, plate-loaded, free weights and Big Iron – a series of racks and benches for the most demanding workout. Cardio equipment includes a full line of treadmills and bikes plus the revolutionary Arc Trainer. The Arc Trainer is a unique offering in the elliptical category – capable of high intensity workout with low impact and scientifically demonstrated to reduce damage to the knees. The company is a US manufacturer with two state-of-the-art manufacturing facilities in the USA and a workforce of 563 employees. Cybex commercial products are sold domestically primarily through the Cybex direct sales force with light commercial and consumer products going through specialty fitness dealers. Internationally, Cybex products are sold through distributors in over 90 countries across the globe.

Founded in 1994, Fitness Superstore is the largest supplier of specialist fitness equipment in the UK, with 11 stores nationwide. Due to our massive buying power, we can offer our customers huge discounts on products, with access to some of the fitness industry’s largest brands, such as Life Fitness, NordicTrack, Matrix Fitness, Bowflex and Schwinn. We’re also proud to partner with exclusive brands, like Body Power, Powertec and Body-Solid, which you won’t be able to find anywhere else in the UK. The UK's Largest Fitness Equipment Showrooms Our impressive 225,000 sqft Northampton distribution centre is stocked with almost £10m of fitness and gym equipment and incorporates a huge 15,000 sqft (the largest in the UK) fully air-conditioned showroom, plus a 3,000 sqft commercial showroom – complete with a dedicated commercial sales department. You can find Fitness Superstore in Northampton, Surrey, Kent, Manchester, Gloucester, Newcastle, Sheffield, Exeter, Chelmsford, Norwich and North London. We have more store openings planned soon, so keep an eye on our website and social channels for more news! Prefer to shop online? You can also find us at www.fitness-superstore.co.uk. Warehousing & Distribution Fitness Superstore hold more fitness equipment stock than any other retailer in the UK, with our Northampton Distribution Centre being home to a massive 208,000sqft warehouse. This gives Fitness Superstore a huge advantage over its competitors, in terms of delivery and installation time to the customer. Take a look at www.fitness-superstore.co.uk/blog for our latest news, fitness tips and advice, and guest posts from health and fitness professionals.