Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water, and quality products. From their headquarters in California, Hobie Cat Company and its global subsidiaries produce an impressive collection of watercraft for worldwide distribution. In addition to the sailboats for which they are well-known, Hobie Cat also offers stand-up-paddle boards, kayaks, and boats for both recreation and fishing. Each product line is also complimented with a comprehensive array of parts and accessories.
From our humble beginnings over 25 years ago in the sleepy coastal town of Santa Cruz
to becoming a globally recognized brand, we have never lost sight of who we are and what
we do.
We are part of a global community of surfers, shapers, designers, and craftsman
who are connected through surfing and the pursuit of perfection. We take pride in every
board we make and celebrate the millions of waves around the world that have been
ridden and look forward to being a part of the lineup for years to come.
We are Surftech, The Original Board Manufacturing Company, and We Live For This.
Awake creates products that redefine performance mobility on water. For us, being Awake means relentlessly pursuing the forefront of technology and pushing the envelope of what extreme sports enthusiasts think of as possible.