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Guillermo Sanchez Location
Miami, FL, US
Guillermo Sanchez Work
2024 -now Chief Marketing Officer @
2022 -2024 Senior Vice President Chateau Ste Michelle and Head of Innovation @
2023 -2023 Board Member @
2020 -2022 Marketing Vice President, Strategy and Development US Zone @
2014 -2020 Global Marketing Innovation Director and VP @
2013 -2014 Brand Marketing Director Guinness Europe @
2011 -2013 Head of Innovation Andean Region @
2010 -2011 Senior Brand Manager Innovation @
2009 -2010 Senior Brand Manager Scotch (Johnnie Walker, Black and White, Chequers and Ye Monks) @
2007 -2009 Brand Manager Smirnoff Ice (Ready to Drinks) @
2006 -2007 Brand Manager Commercial Innovation @
2005 -2006 Assistant Brand Manager Rums @
2002 -2005 Various Sales and Commercial Roles @
Guillermo Sanchez Education
MIT Sloan Executive Education 2021-2022
IESA 2005-2008
UCAB - Universidad Católica Andrés Bello 1998-2003
Guillermo Sanchez Skills
Business Development
FMCG
Trade Marketing
Business Strategy
Social Media Marketing
Shopper Marketing
Customer Insight
Management
Brand Management
Advertising
Leadership
Marketing Management
Market Planning
Marketing
Marketing Strategy
Strategy
Alcoholic Beverages
Brand Equity
Consumer Products
Sales
Guillermo Sanchez Summary
Guillermo Sanchez, based in Miami, FL, US, is currently a Chief Marketing Officer at FIFCO USA. Guillermo Sanchez brings experience from previous roles at Ste. Michelle Wine Estates, WINE MARKET COUNCIL, The Kraft Heinz Company and Diageo. Guillermo Sanchez holds a 2021 - 2022 MIT Sloan Executive Education. With a robust skill set that includes Business Development, FMCG, Trade Marketing, Business Strategy, Social Media Marketing and more. Guillermo Sanchez has 2 emails and 2 mobile phone numbers on RocketReach.
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