Guillermo Sanchez's Location
Miami, FL, US
Guillermo Sanchez's Work
- Chief Marketing Officer @ FIFCO USA
- Senior Vice President Chateau Ste Michelle and Head of Innovation @ Ste. Michelle Wine Estates
- Senior VP, Managing Director Chateau and Domaine Ste. Michelle @ Ste. Michelle Wine Estates
- Board Member @ WINE MARKET COUNCIL
- Marketing Vice President, Strategy and Development US Zone @ The Kraft Heinz Company
- Global Marketing Innovation Director and VP @ Diageo
- Brand Marketing Director Guinness Europe @ Diageo
- Head of Innovation Andean Region @ Diageo
- Senior Brand Manager Innovation @ Diageo
- Senior Brand Manager Scotch (Johnnie Walker, Black and White, Chequers and Ye Monks) @ Diageo
Guillermo Sanchez's Education
- MIT Sloan Executive Education
Executive Program in General Management (Business Administration and Management, General)
2021 - 2022 - IESA
Master of Business Administration - MBA (Marketing/Marketing Management, General)
2005 - 2008 - Universidad Católica Andrés Bello
Bachelor of Business Administration (B.B.A.) (Business Administration and Management, General)
1998 - 2003
Guillermo Sanchez's Skills
- Trade Marketing
- FMCG
- Shopper Marketing
- Customer Insight
- Brand Management
- Marketing Management
- Marketing Strategy
- Brand Equity
- Market Planning
- Alcoholic Beverages
Guillermo Sanchez's Summary
Guillermo Sanchez, based in Miami, FL, US, is currently a Chief Marketing Officer at FIFCO USA, bringing experience from previous roles at Ste. Michelle Wine Estates, WINE MARKET COUNCIL and The Kraft Heinz Company. Guillermo Sanchez holds a 2021 - 2022 Executive Program in General Management in Business Administration and Management, General @ MIT Sloan Executive Education. With a robust skill set that includes Trade Marketing, FMCG, Shopper Marketing, Customer Insight, Brand Management and more, Guillermo Sanchez contributes valuable insights to the industry. Guillermo Sanchez has 2 emails and 1 mobile phone number on RocketReach.
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