Guillermo Rivera Email & Phone Number

Integrated Marketing Director. Head of Brand, Media, Campaigns, Sponsorships @ BBVA

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Guillermo Rivera Location

Mexico City, CDMX, MX

Guillermo Rivera Work

2024 -now Integrated Marketing Director. Head of Brand, Media, Campaigns, Sponsorships @
2022 -2024 Head of Engagement Marketing - International Expansion @
2021 -2022 VP, Head of Marketing [Founding Team] @
2019 -2021 Head of Marketing - Digital and Ecommerce @
2018 -2019 Sr. Marketing Manager - Mass Media and Branding @
2018 -2018 Sr. Category Manager - Consumer Electronics, Audio and Video @
2015 -2018 Sr. Marketing and Content Manager - Hardlines, Media and Entertainment @
2011 -2015 Digital Marketing Manager @
2010 -2011 IT Digital CRM Coordinator @
2009 -2010 Systems Integration and Digital Business Analyst @

Guillermo Rivera Education

Northwestern University
Master of Science - MS (Business Administration. Integrated Marketing Communications)
2022-2024
Universidad Panamericana
Diploma (Marketing and Sales Strategy)
2014-2014
Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
Bachelor of Science - BS (Computer Science and Technology)
2004-2009
Nova School of Business and Economics
Diploma (e-Commerce and Digital Marketing)
Harvard Business School Online
Diploma in General Management - Harvard ManageMentor (Business Administration and Management, General)

Guillermo Rivera Skills

IT Strategy
E Commerce
Social Media
Web Marketing
Estrategia
Service Cloud
Estrategia empresarial
Salesforce
IT Audit
Ventas
Network Design
Estrategia de mercadotecnia
Digital Media
Business Analysis
Radian6
Process Improvement
Digital Marketing
Strategic Planning
SEO
Enterprise Architecture
Crm 2.0
Marketing
Marketing digital
Customer Service
Desarrollo empresarial
Google Analytics
Information Security Management
Social Media Marketing
Mercadotecnia
SEM
Marketing en Internet
Management
Project Management
ExactTarget
Marketing Strategy
Integration
I Media
Redes sociales
Top 40
Siebel
Infrastructure
Media Agencies
Independence
Affiliates
Revolution
Business Process
Materials Management
Partnerships
Content Strategy
Finance
Mexico
New Business Development
Profit
Vendor Management
Entertainment
Project
P&l
Analytics
Mobile Devices
Google Adwords
Consumer
Film
Business Alignment
Banking
Target Costing
On Line
Organizational Management
Direct Mail
Maturity
Business Management
OPEX
Advertising
Responsibility
Entrepreneurship
Latin America
Toys
Hardlines
Customer Satisfaction
Optimization
Savings
Restaurants
Reports
Economics
Visio
Marketing Budget
Economy
Marketplace
Strategy
Invoicing
Strategic Partnerships
Strategies
Languages
Analysis
Solution
CRM
Mentoring
Information Security
Methodology
Yum
Cloud Computing
Metrics
SharePoint
Operations
Accounting
Revenue
Demand Management
Sla
Vendors
LATAM
Google
Budgets
Units
Microsoft Excel
Rate
Auditing
PowerPoint
Seminars
Driving Growth
Business Development
Project Planning
Mergers and Acquisitions
Pizza
Campaigns
Kitchen
Community
Brazil
Promotional
Argentina
Microsoft Office
Coordinate
Code
Digital Project Management
Capex
Sales and Marketing
Telecommunications
Content Management
Communication
Chile
Portfolio
Program Management
Key Performance Indicators
Forecasting
Process Management
Assessment
PMO
Social Services
Music
Accountability
Customer Interaction
Zip
Segmentation
Sold
Software
English
Pepsico
Computer Science
E Business
Customer Engagement
Amazon
E Training
Outlook
Databases
Architecture
Video Games
Local Government
SAN
Home
AV
Websites
Engineering
Steering
Mobile Experience
Clarity
Sales
Return on Investment
Public Speaking
Contests
Information Systems
Execution
Hub
International
Search
Publishing
French
Organizational Development
Charities
Business Requirements
ERP
Books
Business Engineering
Cost Engineering
Microsoft Word
Toastmasters
TOEFL
Sports
Loyalty Programs
Delivery
Media

Guillermo Rivera Summary

Guillermo Rivera, based in Mexico City, CDMX, MX, is currently a Integrated Marketing Director. Head of Brand, Media, Campaigns, Sponsorships at BBVA. Guillermo Rivera brings experience from previous roles at BBVA, Merama, Falabella Retail and Amazon. Guillermo Rivera holds a 2022 - 2024 Master of Science - MS in Business Administration. Integrated Marketing Communications @ Northwestern University. With a robust skill set that includes IT Strategy, E Commerce, Social Media, Web Marketing, Estrategia and more. Guillermo Rivera has 3 emails on RocketReach.