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Guideline, Inc. ranks among the Honomichl Global 2008 Top 25 market research firms, the Honomichal U.S. 2008 Top 50 market research firms, and the Honomichal U.S. 2007 Top 50 market research firms. It is the nation’s only comprehensive resource for custom business research services serving corporate America. Through its' end-to-end service continuum Guideline creates personalized solutions that enable you to make informed business decisions to address our clients’ business needs. Its' clients span a number of industries, including financial services, healthcare, insurance, advertising, and pharmaceutical.

Website http://www.guideline.com
Revenue $180.4 million
Funding $337 million
Employees 56 (21 on RocketReach)
Founded 1969
Address 625 Avenue of the Americas, New York, New York 10011, US
Phone +1 888-228-3491
Technologies
Industry Market Research, Finance, Finance General, Financial Services, Competitive Intelligence, FinTech, Qualitative Research, Small and Medium Businesses, Quantitative Research, Business Research, Secondary Research, Primary Research, Expert Network, Trend Analysis, Focus Groups, Benchmarking, Online Research, Innovation and Ideation
Web Rank 211513
Web Visits 152930
Keywords Market Research, Business Strategy, Consumer Insights, Strategic Planning, Business Intelligence, Decision Support, Data Analytics, Market Segmentation, Market Analysis, Target Market, Competitive Intelligence, Customer Behavior, Marketing Research, Qualitative Research, Quantitative Research, Primary Research, Secondary Research, Survey Research, Focus Groups, Data Collection
Competitors Betterment, Human Interest, ForUsAll, Ally, Employee Fiduciary, Paychex, T. Rowe Price, John Hancock Investment Management, Schwab Advisor Services, RRG, Inc +42 more (view full list)
SIC SIC Code 63 Companies, SIC Code 637 Companies
NAICS NAICS Code 5251 Companies, NAICS Code 52 Companies, NAICS Code 525110 Companies, NAICS Code 52511 Companies, NAICS Code 525 Companies

Guideline Questions

The Guideline annual revenue was $180.4 million in 2026.

Kelly Sweeney is the Vice President Revenue Strategy of Guideline.

21 people are employed at Guideline.

Guideline is based in New York, New York.

The NAICS codes for Guideline are [5251, 52, 525110, 52511, 525].

The SIC codes for Guideline are [63, 637].

Top Guideline Employees

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