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Guided by Good is an independent, 100% employee-owned portfolio of agencies, built to solve today’s complex marketing challenges. 22squared makes brands impossible to ignore through powerful brand strategy, media and creative storytelling. Trade School helps marketers build for what’s next, integrating data, strategy, technology, and creativity to deliver personalized content at scale. The portfolio also includes Trade School Studios, a non-SAG, full-service production company that efficiently scales creative content across audiences and platforms. Collectively, clients include top brands such as Publix Super Markets, The Home Depot, Baskin-Robbins, Advent Health, Southeast Toyota, Southwest Airlines, and more. To learn more, visit: https://www.22squared.com/ https://www.tradeschool.works/

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Genna Franconi is the CEO of Guided By Good.

1 people are employed at Guided By Good.

Guided By Good is based in Atlanta, Georgia.

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