GTM® Hawthorne, Inc. Information

I help executives build companies for growth by ensuring their company’s go-to-market solutions are crystal-clear, robust, and will successfully navigate diligence scrutiny in the marketplace (by customers) and in strategic transactions (by investors and partners). THE PROBLEM We live in a world where abundant signs of failure caused by following conventional wisdom are in plain sight. So don’t be conventional! THE SOLUTION Those failure rates are caused by the absence of rigorous go-to-market strategies and performance – specifically, the lack of product-market fit, organizational fit, and business-model fit solutions. HOW I HELP My novel GTM® Road Map rejects conventional wisdom, delivers those three solutions, and has an 85% consulting project success rate – driving superior valuation and operating performance outcomes for clients. In a nutshell, I am a go-to-market expert who helps companies take the right products and services to market with greater speed and capital efficiency. TWO THINGS MAKE MY CONSULTING PRACTICE UNIQUELY VALUABLE First, the GTM Persuasion Framework – which curates best practices and filters them through a pragmatic operating executive lens – brings company-wide clarity to your go-to-market issues. Second, my experience holding 12 C-suite positions – including 6 CEO roles – allows me to work alongside executives as a trusted peer-level partner as we jointly develop customized go-to-market solutions for your company. ABOUT ME As a seasoned business executive, I have worked across a range of company types - large, growth, startups, and turnarounds - mostly in the pre-revenue to $100MM annual revenue size. I have worked in or with 50 companies and developed the practical knowledge that comes from being a leader on 24+ different go-to-market initiatives. There is little - both good and bad - I haven’t seen, and that means I have likely dealt with the issues most important to you. See my LinkedIn profile.