Alexa is a competitor intelligence and website analytics software that provides actionable SEO insights based on a sample of data from the web. Alexa enables users to view audience demographics, engagement, traffic trends, keyword research, traffic sources, and website comparisons.
Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.
Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.
Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.
jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.
Google AdWords lets create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to their website.
Google Optimize is a free website optimization tool that helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually A/B testing different combinations of website content.
Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.
Plesk is a commercial web hosting and server data center automation software with a control panel developed for Linux and Windows-based retail hosting service providers.
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