GrowthCode Information

GrowthCode is independent signal infrastructure for publishers, platforms, and buyers. A signal is what a business knows about its audience from its own properties — a hashed email, a contextual attribute, a behavioral event. In most of the ad ecosystem, that signal gets pooled and reissued: every match, onboard, and activation routes through a centralized operator that holds the mapping table and sets the price. The business that generated the signal ends up renting it back. GrowthCode’s infrastructure operationalizes signal for every participant in the open web. We fill the gap between buy side and sell side so both can activate consistent, validated and homogenized signal. PUBLISHER CLOUD — for publishers and their sell-side partners. Capture first-party signal at the source, structure it into a graph, then provision for automated buying, and carry it into the bidstream in a form human or agentic buyers can act on. Move from per-match vendor fees to infrastructure you control at scale. DEMAND CLOUD — for DSPs, SSPs, and agencies. Build and operate a proprietary identity spine on owned data. Expand EID coverage, run your own models, and remove third-party onboarding fees from the path to customers you already have. Signal agnostic. Activate across any identifier type or use case. No platform lock-in. Neutral by design. We operate the infrastructure. We don't sit in the middle of your economics or compete with you for the signal moving through it. Built for automated buying. Signals structured to be complete, consistent, auditable and competitive. Publishers: 20%+ increase in CPM on impressions with hashed email coverage. 60% of US consumers covered through direct integration. 60,000+ publisher sites in network. SSPs: Increase sell-through rates, increase CPMs, and deliver consistent, compliant, and consented data enrichment. DSPs: Build and propagate your own currency to transact against the open web, CTV, and mobile. Protect your data assets. Own your signal.