Growth Labs Information

ATTRACT First, we start by creating and providing content that attracts the kind of visitors that you want. This includes blog posts about interesting topics, solid, tailored content, SEO and social media. All of these are part of gaining potential customers and converting them into leads which takes us to the next step. CONVERT Information is power, and for online marketing the most important information is a customer’s details. Nothing comes for free, but we do try to make it seem that way by offering great content such as white papers, trials, demos, newsletters, etc. in exchange for customer information (such as an email address). Visitors will be happy for receiving something of value, and you will be happy building a database of potential leads and getting a picture of your customer base. CLOSE At this stage, we have attracted and hooked visitors, so it is time to seal the deal and turn them into customers. Now that we know who is interested, we should have enough information to determine where in the “purchase funnel” people are. Close analysis of data, correctly tracking and measuring the effect of marketing strategies, and maintaining a presence through social media outlets and email campaigns are all methods we use to optimize this stage of the process. DELIGHT A happy customer is the best customer. Getting a conversion is just the beginning because the main goal of this whole strategy is to ensure the happiness of your customers by providing great content and engagement at a great value. After making a sale, it is important to maintain contact with your customers, either through emails, surveys, social media, or special calls-to-action. The first conversion is just the first date in the relationship between your company and your customer. It is our goal to help you turn your new customers into returning customers, making the buyer-seller relationship an all-round “win-win” one.