GrownUps NZ Ltd Information

New Zealand's largest lifestyle magazine and social club dedicated to the active 'slightly more mature' crowd, who engage with the brands that promote themselves on the site and to the members, like no other demographic in NZ. A bit about us: - We went live in 2006 and remain NZ owned. GrownUps’ daily mission is to make a positive difference in the audience’s lives and that will never change. - At GrownUps, we get to speak with around 120,000* people every month and we know how to. Whether it’s a fun purchase or a grudge one, there is a language that works. - GrownUps has one of the largest % of people 50+ of any website in NZ. All in one place. - We actually care. Our audience actually cares and has a sense of ownership. Who are these GrownUps? - More than 150 kiwis turn 50 every day - Control more than 65% of disposable income, and spend 16% more per person than the general population - Key influencers across 4 generations within families, whether information collection or ultimate decision makers - Almost 1/3 of the NZ population - Account for a large percentage of high-end purchases (80% of new premium cars) - The 50+ online segment has grown the fastest of any age group across any media channel since 2007 We do what we say...ROI for advertisers, whether medium or large brands, is many more times than larger mass media sites. When you promote via GrownUps, you can be sure that you are targeting the 50+ audience across NZ. Our aim is to put you in front of a quality audience that we know well. Therefore, if you would like to speak directly with people 50+ across NZ, GrownUps can help.