Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is one of the largest communications groups in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.
Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 114,000 professionals.
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GroupM Nexus is GroupM's leading global performance group that unites GroupM's addressable content and TV, AI technology (Copilot), and omnichannel solutions from Finecast, Xaxis, Goat, Acceleration, Greenhouse, GSI, and GroupM Services into a single unit. The global organization is underpinned by a new cross-channel performance platform and international delivery hubs to set new benchmarks for performance innovation and efficiency for GroupM’s agencies and clients.
Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.