Ground Information

Ground is a creative brand strategy and design studio based in Newcastle. We believe that brands should be built from the ground up and not be based around hollow identity systems. We always ensure great thinking is at the heart of all our work making your brand resonate with the end-user. We work with a diverse client mix but focus on hospitality. Ground is a group of open-minded team of designers, thinkers, writers, stylists, photographers, and videographers ready to create dynamic brands that have a strategic focus. Founder Nathan Holloway has spent 14 years in various branding roles within the hospitality sector and developed multiple million-pound concepts across the UK by providing clients with strong vibrate brands that differentiate in a cluttered market place. Nathan is a huge lover of type and colour which he uses in aspects of his design to maximise contrast and provide work that stays with an audience long after the initial connection.