Groove Commerce Information

Most manufacturers and distributors have the same problem: a gap between how their customers want to buy and how the business is actually set up to sell them. Some haven't built the digital channel yet. Others built one that never took hold. Either way, the root cause is the same — decisions made in the wrong order. The B2B eCommerce Agency works exclusively with mid-market manufacturers and distributors ($50M–$500M) to close that gap. We help you build the buyer portal your customers actually use — with a structured system that gets the sequence right from the start. We don't pitch solutions. We diagnose first. Every engagement begins the way a good doctor begins: by asking the right questions before recommending anything. The Blueprint Diagnostic gives your leadership team a clear picture of where you are, what's blocking you, and what needs to happen before a larger investment makes sense. We educate before we execute. We diagnose before we prescribe. And we stay until digital is the way your business actually runs — not just a project you can point to. Led by founder and CEO Ethan Giffin, who has been building eCommerce for manufacturers and distributors since 2007, and author of Closing the Digital Revenue Gap.