Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.
For more information, visit www.nielsen.com.
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Supermarket News is the leading resource of news, insights and information in the food-retail industry. Our audience includes retailers, manufacturers, brokers, analysts, association executives and others connected to the industry. SN is recognized as the authoritative voice in the field - operating with the most experienced team of full-time editors in the industry.
For more information, visit www.SupermarketNews.com