Gripit Information

Gripit (formerly Global Commerce) is a brand execution and scaling ecosystem for global brands entering India. We help international brands successfully launch, distribute, and grow in one of the world’s most complex and dynamic consumer markets. Instead of navigating multiple partners for distribution, compliance, marketing, and after-sales support, brands work with a single integrated system designed to make market entry structured, scalable, and efficient. At the core of Gripit is omnichannel distribution across India’s retail ecosystem, spanning online marketplaces, large format retail, quick commerce platforms, and D2C channels. But distribution alone does not build brands. Real growth comes from the infrastructure around it. That is why Gripit operates a complete brand support ecosystem that includes an in-house marketing and brand communication team, a customer support network, refurbishment and servicing capabilities, and dedicated demo and installation teams that deliver both physical and virtual product experiences. Gripit also aims to support the Make in India momentum, enabling partners to explore localization, deeper market integration, and long-term growth in the region. This operational backbone allows global brands to move beyond simply listing products in India and instead build real market presence, consumer trust, and long-term growth. Gripit’s role is simple: remove the complexity of entering India and replace it with a structured execution engine that allows global innovation to scale in one of the world’s fastest-growing markets.