Our Why and Mission:
We believe when runners, cyclists, and triathletes find their finish line after a race, they become better, healthier and more accomplished people; and we’re passionate about giving them the support they need every step of the way. Our mission is to connect people with the endurance events that make them better, healthier, and more accomplished in life.
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Our Story:
In 1984, in San Diego, California, a quickly growing endurance race community was facing a challenge: Athletes needed an easy-to-use resource to find all the upcoming running, cycling and multisport races in their area. In 1985, founders Rob Wallack along with owners Rose and Mike Reilly worked together to bring an idea to life to solve this challenge.
The idea was to provide athletes with free access to a print race calendar of the upcoming races in their area. RACEPLACE Magazine was born — and has been on an amazing ride ever since.
By 1990, it made its way into nearly 1,000 running stores, fitness shops and finish lines, and became the leading resource for finding races in Southern California. In 2001, RACEPLACE.com was released and provided the same services to those that wanted to find their races online. Today, we have over 60,000 unique visitors per month and a 70,000 person email list and are growing nationally.
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What is RACEPLACE?
An online platform (raceplace.com) and a magazine with an event calendar of the upcoming endurance events.RACEPLACE.com is national and RP Magazine is distributed in Souther California (est 1985). We publish 6 times a year to over 200,000 readers throughout all of Southern California, which includes: San Diego, San Bernardino, Riverside, Orange, Los Angeles, Ventura & Santa Barbara Counties.
Advertising: RACEPLACE creates compelling marketing campaigns that drive registration for races. Want to drive more registrations to your event? Contact us at:
marketing@raceplace.com
858.485.9806
Briko’s history dates back to 1985, when the company began producing ski wax for the Italian ski team. In the wake of its athletes' success, Briko soon decides to extend its product range, to include sunglasses, helmets and technical apparel, all designed in cooperation with its sports celebrity endorsers, who were always directly involved in the development of new products. During this evolutionary process, Briko developed numerous technical innovations: one example being the hugely successful Thrama lenses, introduced in 1989 and featuring an innovative and wide range of filters. In 1992, the Kasko helmet is launched onto the cycling market, followed in 2000 by Forerunner ski helmet. However, it is clothing that radically changes Briko’s position in the market, with the creation of the Katana collection in 2000, which offered technical pieces for both road cycling and mountain bikers. This was followed by the launch of the Beitostolen Nordic skiing range in 2003. Briko’s current team of sports celebrity endorsers comprises some of the most prestigious athletes on the international sports scene, including Benjamin Raich, Peter Fill, Jamaican Errol Kerr and Swiss Dominique Gisin for alpine skiing, Pietro Piller Cottrer for cross-country skiing and Norwegian Emil Hegle Svendsen for biathlon. As of 2009, this lineup includes Olympic champion Paolo Bettini who came on board not only as an endorser of Briko’s products, but also as a contributor to the technical development team for cycling products. Today, Briko products are distributed in over 60 countries worldwide and their high innovative content is guaranteed by Briko’s own R&D centre for product innovation, aka the "Briko Lab" - established in 2009, where Safety, Kare and Stile programs combine Briko’s racing tradition with expert know-how and specialized resources from high-tech industries.
Brussels, BE
Private
$8M Revenue
http://www.briko.com
11 Employees
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