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GrindGrub works with properties to develop Branded Asset Transformation initiatives through Sports & Entertainment campaigns, partner ad agencies, and media-technology firms to increase profitability, customer engagement, and employee-site safety. All 3 brothers — Taylor, Ron, and Blaze Viriña — started out in hospitality working for the world’s top hotel brands and leading property management firms in the Americas and overseas. From property management for Howard Hughes Corp. to leading F&B departments for Hilton, our family has a proven portfolio of award-winning work for Meliá Hotels, Fertitta Entertainment, and includes wins at Food & Wine (Market Street), Arts & Food Fest (The Woodlands TX), and Taste of the Town (Marriott Waterway).

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GrindGrub is based in The Woodlands, Texas.

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