GridRival Competitors

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an “Open Innovation” model. In 2021, Pirelli’s investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

Founded in 1904, with headquarters in Paris, the Fédération Internationale de l'Automobile (FIA) is a non-profit making association. It brings together over than 237 national motoring and sporting organisations from 142 countries on five continents. Its member clubs represent millions of motorists and their families. One of the core responsibilities of the FIA is the development of motor sport worldwide. Through its national member clubs the FIA is involved in every level of motor sport and its remit extends to the millions of amateurs and professionals who enjoy motor sport in all of its variety. The FIA has been dedicated to representing the rights of motoring organisations and motor car users throughout the world via campaigns and activities that defend their interests. On issues such as safety, mobility, the environment and consumer law the FIA actively promotes the interests of motorists at the United Nations, within the European Union and through other international bodies. The FIA is also the governing body for motor sport worldwide. It administers the rules and regulations for all international four-wheel motor sport including the FIA Formula One World Championship, FIA World Rally Championship, FIA World Endurance Championship, FIA World Touring Car Championship and FIA World Rallycross Championship.

Motorsport.com is the world’s biggest motorsport network. Formed in 1994, today it is a technologically advanced international network of online motorsports outlets featuring world-class digital distribution, video and interactive multimedia with news offices in 21 countries creating content in 14 different languages for racing fans in 235 countries, 24 hours a day, seven days a week. Our platforms generate 47 million page views from over 12 million visitors monthly, while our social outlets are followed by 1.8 million users in Facebook, 208K users in Twitter and 52K in Instagram. Motorsport.com provides in-depth, up-to-the-minute coverage on the full spectrum of motor racing from Formula One to NASCAR, Le Mans, IndyCar, rally, MotoGP and more. In fact, we cover over100 different racing series, grouped in several distinct categories including F1, IndyCar, MotoGP, NASCAR, Endurance, Touring, Rally, Dragster and others. Our worldwide network of award-winning editors, writers and photographers are constantly providing new and live content to our website and social media outlets. We publish more than 1,200 news articles and 12,000 photos every month, and now have a content database of 450,000 news articles and 1.7 million photos - which is the largest motor racing photo database in the world. Motorsport.com is part of the Motorsport Network.