GRIDLIFE Information

GRIDLIFE is an automotive culture platform centered around motorsports and music festivals. We are F=ma. For over a decade, GRIDLIFE has blended racing, music, and car culture into immersive national events that attract both lifelong enthusiasts and the car-curious, removing barriers and growing participation in motorsports. In February 2026, F=ma united RACER, GRIDLIFE, and The ID Agency to form the first fully integrated media, events, and marketing platform built to power the next generation of automotive culture. Together, we bring racing, music, and culture under one roof, creating shared experiences that connect fans, partners, and the entire motorsports community.