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Greytt is a Singapore-based AI travel-tech company built for travellers aged 50 and over. The name carries the idea behind it. This stage of life is full of vigour, curiosity and ambition, and the travel industry has been slow to see it that way, so Greytt exists to challenge how ageing is read and to build properly for the people living it. The three founders came to that view from inside it. Preethi Sanjeevi, Ramakrishnan CN and Rajeev Lochan are a multi-generational team with 25 plus years of building businesses across Asia between them. Looking at their own life stage and what they wanted from the years ahead, they were struck by how little attention the 50 to 70 consumer gets from anyone. Greytt aims to change that. We bring human expertise, AI, and data together to make travel smarter for this traveller. Greytt Journeys plans personalized itineraries around how people actually want to travel in their fifties and sixties, and beyond, at their own pace and on their own terms. Underneath it sits the Greytt Scoreā„¢, our patent-pending Fit-for-50+ rating, which scores a hotel, activity or service from 0 to 100 across fifty dimensions covering wellness, room comforts, hotel design, travel activities, lighting, human assistance, and on-site navigability. Every score draws on independent on-site audit and the indexing of all digitally available signals. No hotel reports on itself, and none can pay to be assessed, included or ranked. We are on a mission to power purposeful and passionate lives for the ageless. Because beyond the grey, lies Greytt.

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Preethi Sanjeevi is the Co-Founder of Greytt.

3 people are employed at Greytt.

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