Gregory McCastle Email & Phone Number
Chief Strategy Officer @ Madhive
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Gregory McCastle Location
- Atlanta, GA, US
Gregory McCastle Work
- Chief Strategy Officer @ (September 2024 - Present)
- Advisor to Exec Chairman (advanced media strategy and development) @ (May 2020 - September 2024)
- Chief Revenue Officer and SVP Strategy and Development @ (January 2018 - March 2020)
- President @ (January 2017 - January 2018)
- Managing Director, Global Head of Agency and Client Development @ (February 2013 - January 2017)
- President, Cablevision Media @ (March 2011 - February 2013)
- President, AT and T AdWorks and SVP, AT and T @ (February 2007 - March 2011)
- EVP - General Manager, Television and Digital @ (March 2003 - February 2007)
- EVP Ad Sales, News Digital Media and EVP Ad Sales, Fox Sports Net @ (June 1997 - August 2002)
Gregory McCastle Education
- Wake Forest University
BA (English Language and Literature, General)
1980-1984
Gregory McCastle Skills
- AI Media Strategy and Development
- AI Strategy and Development
- Ad Revenue Operations
- Advanced Media Management
- Advanced TV Development
- Advanced TV Strategy and Development
- Advertising
- Advertising Sales
- Analytics
- Broadcast TV Sales Leadership
- Broadcast Television
- Business Development
- C-Level Negotiations
- Cable TV Sales Leadership
- Cable Television
- Corporate Development
- Cross-functional Team Leadership
- Data Driven Media Sales
- Demand Side Platform
- Digital Media
- Digital Media Sales Leadership
- Digital Strategy
- Direct Marketing
- Executive Management
- IPTV
- Integrated Marketing
- Interactive TV
- Internet TV
- Leadership
- Linear Broadcast and Cable Sales
- Management
- Media Advisory services
- Media Buying
- Media Revenue Strategy and Development
- Mobile Advertising
- Mobile Devices
- Mobile TV
- Multi-Platform Sales Leadership and Management
- Multi-Platform Strategy And Development
- New Business Development
- Online Advertising
- Operations
- P&L Management
- Product Development
- Product Management
- Product Marketing
- Sales Management
- Sales Operations
- Sales Process
- Search Engine Optimization (SEO)
- Smart TV
- Sponsorship
- Start-ups
- Strategic Partnerships
- Strategy
- Strategy Implementation
- Streaming Media
- Streaming Media Strategy and Development
- Streaming TV Sales Leadership
- VOD
- Editing
- Strategic Planning
- Microsoft Office
- Start Ups
- Marketing
- C Level Negotiations
- Research
- Platform
- Integration
- Social Media
- Customer Service
- Solutions
- Project Management
Gregory McCastle Summary
- Gregory McCastle, based in Atlanta, GA, US, is currently a Chief Strategy Officer at Madhive. Gregory McCastle brings experience from previous roles at Cox Media Group, Gray Television, Dstillery and Time Inc.. Gregory McCastle holds a 1980 - 1984 BA in English Language and Literature, General @ Wake Forest University. With a robust skill set that includes AI Media Strategy and Development, AI Strategy and Development, Ad Revenue Operations, Advanced Media Management , Advanced TV Development and more. Gregory McCastle has 1 emails and 1 mobile phone numbers on RocketReach.
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