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Greenstone supports breeders, plant variety rights holders and fresh produce businesses with variety commercialisation, licensing, market entry, sourcing, global plant variety rights registration and plant variety IP strategy. Our advantage is insider perspective. We have operated from within agribusiness and varietal programmes, so we bridge commercial reality and legal execution without losing momentum. We work with breeders, growers, propagators, suppliers, marketers, government institutions, investors and related businesses to help clients move from opportunity to agreement: shaping commercial models, identifying and negotiating with the right partners, and building structures that work in real market conditions. Where needed, we also liaise with official IP registries and trusted local advisors to support registration, rights management and governance. Our approach is commercial first. Strategy and negotiation lead the process; legal and regulatory considerations follow to support, secure and sustain the outcome, always aligned with the underlying commercial objective. Greenstone operates internationally and works closely with a trusted network of local advisors and counterparties. We also develop Argus, a platform designed to support practical intellectual property monitoring, royalty management and contract management for teams that require a more automated and structured approach.

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Tomer Biran is the Managing Partner of Greenstone.

1 people are employed at Greenstone.

Greenstone is based in London, England.

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