Welcome to Kite!
We make feel good clothes for women and little adventurers aged 0 to 13 years.
Inspired by the world around us, including our amazing Dorset surroundings, we create our designs with original and thoughtful details, and then we make them to the highest quality and environmental standards. Our clothes are stylish, built to last, and they’re planet-friendly too.
Designs you'll love
Our collections are brought to life with passion and care here at our HQ in Poole, Dorset. Located just yards from the sea we have one of the world’s best adventure playgrounds on our doorstep, and you’ll find many of our colourful and fun styles are inspired by the beautiful and unique coastline and countryside that surround us.
We think carefully about every detail, from the fabrics we select through to the zips we choose. You’ll find delicate embroideries, fun appliqués and special little details like coconut buttons and lace trims.
Quality you can trust
When it comes to quality, we don’t compromise. We always use the softest organic fabrics and craft each garment to provide exceptional fit, comfort and durability.
Our garments can be worn and washed again and again, and passed on to others once your little adventurer has grown out of them.
Planet-friendly kit
We are passionate about protecting the planet and sustainability has been at the heart of our production processes ever since we launched our first range back in 2007. All of our garments are made from certified organic cotton, recycled plastic bottles, sustainable wood pulp, or fabrics approved by OEKO-TEX.
We are proud to be certified to the Global Organic Textile Standard (GOTS). GOTS is the leading organic textile standard and companies must meet strict environmental and social criteria to become certified. All the elements in our supply chain – ranging from the cotton grower to our embroiderers – have been successfully inspected to ensure they meet comprehensive organic and ethical standards.
We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on.
Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials. From GOTS certified styles made with organic cotton to recycled plastic, there’s thought in every thread.
In 2025, Frugi became a Certified B Corporation™, scoring 90.9. Every area of the business – from ethical supply chains to team wellbeing – has been rigorously assessed, joining a global movement of businesses that meet high standards for people and the planet.
cuddle+kind was created by a family of five on a mission to feed children. Every cuddle+kind doll is lovingly handcrafted by artisans in Peru and gives 10 meals to children in need. 1 doll = 10 meals💕
Through the success of our stylish hand-knit dolls, cuddle+kind has provided over 20 million meals to children in need in 65 countries around the world. We also provide more than 750 artisans in Peru with equitable employment and fair trade income.
cuddle+kind is a Canadian company with a global impact and presence. We are expanding our direct-to-consumer channel globally while also scaling our footprint in premium retail locations including Holt Renfrew, Nordstrom, and Harrods.
We are honoured that our hand-knit dolls have been featured in Oprah Magazine, Today’s Parent, People, Good Morning America, Magnolia Home, and more. Our dolls have also won the Oppenheim Platinum Award for Best Toy 6 years in a row, every year since we launched.
In 2019, the founders of cuddle+kind were the recipients of the Ernst & Young Entrepreneur of The Year award, Special Citation Award, and the EY Social Entrepreneur Award.
CA
Private
http://www.cuddleandkind.com
32 Employees
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