Green Master Competitors

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly. Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”

Terra Firma drives value creation. Founded by Private Equity pioneer Guy Hands in 1994, Terra Firma has a 30+ year track record of investing in transformational private equity, operational real estate and infrastructure plus. Since establishment, Terra Firma has invested €18 billion in 43 businesses with an aggregate enterprise value of over €52 billion. Terra Firma means ‘solid ground’. It reflects our consistent and distinctive approach to investment. We buy asset-rich businesses in essential industries that can be transformed through fundamental change in the long term. As such, we invest time, money and expertise into transforming the strategy, operations and finances of the businesses we acquire, recognising that long term success is not achieved purely by focusing on short-term objectives but through dedicated partnership, integrity and tenacity.

Ecotech is a technology consulting company with expertise in digital transformation, product development and mission critical software development.