greatness Information

greatness Experience exists to awaken and activate greatness in leaders, teams, and organizations through the journey of selfless exceptionalism. Founded by Dr. David Cook, greatness Experience has grown into a movement of coaching, events, and keynotes designed to inspire transformation at the highest level. From the best-selling book greatness to greatness LIVE and greatness coaching, our purpose is to equip people to live and lead with authenticity, courage, and impact. The coaching team is led by Principal & Director Keith Leslie and composed of leaders from diverse backgrounds and experiences who have completed the greatness coaching program and attended greatness LIVE. Chosen, trained, and developed under his direction, they are united by their unique callings and a commitment to live out selfless exceptionalism, bringing wisdom and authenticity to every client engagement. Grounded in Dr. Cook’s four decades of coaching elite performers in sports and business, the greatness Experience is built on time-tested principles and life-changing truths. We believe greatness is not earned — it’s awakened. And when leaders embrace it, organizations flourish, cultures shift, and legacies are changed.