Great Lakes Marketing Research Information

Great Lakes Marketing Research (GLM) is a woman-owned, full-service research and consulting company headquartered in Toledo, OH. For over 50 years, our highly experienced team has been providing clients across the globe with insightful, fact-based research reports that offer them a clear direction in making strategic decisions. We specialize in using multiple forms of qualitative and quantitative research to optimize participation rates, maximize the quality of the data collected, and find the most holistic answers to your marketing questions. GLM offers clients the unique opportunity to directly access the voices of their target market within Northwest Ohio and Southeast Michigan's diverse population in a timely and cost-effective manner. Through our AskToledo Opinion Panel, a continuously growing consumer database, we are able to quickly reach community members and provide accurate survey results using our online survey system in as little as 48 hours. Our team is lead by company president Lori Mitchell Dixon, PhD, who became a co-owner in 1985 and sole owner in 2010. Her expertise is in research design methodologies, statistical analysis, and providing reports that highlight the key findings and recommendations for strategic planning and innovation. Lori is also a talented and skilled focus group moderator, annually conducting over 50 groups nationwide. GLM is also an independent, ISO 17025 accredited child-resistant testing facility. For over 35 years, we have been testing safety packaging and lighters to make sure that packaging is safe for household use. We are a leader in the field of child-resistant packaging and are proudly working to ensure the safety of small children. Additionally, GLM has been an industry leader in child-resistant testing for new products such as e-cigarettes, liquid nicotine, retail marijuana, and laundry packets.