Great Africa Group South Africa Information

The Great Africa Hair Company was established to introduce the best-of-breed expertise from the World ,known and respected as the leader in ethnic hair care innovation, and further develop it in Southern Africa, all whilst importing some of those major brand’s products and making them available locally. Also Guide Smaller brands with potential in their Retail journey at every step from listings to Merchandising to in stores activations. Since its inception in 2020, the Great Africa Hair Company, under the guidance of founder and Managing Director, Salil Dhingra, continues to blaze a trail that’s internationally informed yet rooted on the continent with hair care product lines that respond to the wants and needs of its African clientele. With more than 15 years of experience and success in the haircare market, Salil is well versed and qualified in all aspects of this highly specialised market. The company is also heavily invested in creating bespoke localised product lines for the African consumer. Without compromising on quality and with shared IP that responds to international and local trends – the objective is to deliver great products cost-effectively and which are highly appealing. Empowering and growing the South African haircare market is another of the brand’s goals by facilitating and supporting this ever-growing economic sector. The third component of the business is in assisting, through partnerships, of local independent brands, utilising its well-established and respected network and, from a logistics and distribution perspective, getting their lines racked and sold in major retailers across the country. The Great Africa Hair Company, in essence, takes their hands and ensures each realises their fair market share. The Company today represents over 20 Major hair care brands and by end of 2022 ,this number will be upward of 25 brands.