Gratis Intelligence Information

Gratis Intelligence is building the automated, transparent sampling infrastructure for beverage alcohol — and soon, all of CPG. Our platform, GratisIQ, replaces traditional field ambassador models entirely. No staffing to schedule, no clipboards, and no self-reported recaps to trust. Every sample is verified directly through the venue’s point-of-sale (POS) system in real time. The flow is simple: a guest scans a QR code, verifies their age, engages with the brand, and claims a sample. Existing venue staff verify the request through the POS and serve. No field ambassador is required to manage the activation. To date, we have partnered with over 500 venues nationwide, driven more than 200,000 POS-verified redemptions, paid out $3.2M+ directly to bars and restaurants, and maintained full compliance across 42 states. Brands get real-time sales lift data grounded in verified transactions, while venues earn high-margin revenue per event with zero hosting costs and minimal staff effort. GratisIQ is the accountability layer the on-trade has been missing — connecting brands, venues, and consumers directly through the point of sale.