Grassroots Targeting Information

Grassroots Targeting is your cutting-edge source for targeting tools and technologies that will allow you to hone in on the particular voters or consumers integral to the success of your marketing campaigns. Our strategic offerings center on the concept and method of Microtargeting. Contrasted with a blanket mailing or television ad, Microtargeting allows you to narrow both your message and universe to achieve maximum efficiency and effectiveness as well as the greatest return on investment. Microtargeting will discover and define the individuals you need to expand your market, increase demand and boost votes or revenue. Grassroots Targeting has conducted Microtargeting in every Congressional District in the country and for high profile campaigns such as Bobby Jindal for Governor, Bob McDonnell for Governor, Ron Johnson for Senate and Rick Scott for Governor. We have also worked with organizations such as the U.S. Chamber of Commerce, American Airlines, FreedomWorks, North Dakotans for Affordable Health Care and Wisconsin Homeowners Alliance. On the digital branding side, Grassroots Targeting has built interactive websites and managed online advertising campaigns, using new technologies, including award-winning Microtargeted video advertisements and money bombs, for political and corporate clients. Our digital branding clients include Senator Ron Johnson, Governor Bobby Jindal, Attorney General Ken Cuccinelli, Congressman Diane Black and the U.S. Chamber of Commerce.