Graphitec Information

GRAPHITEC 2011 had already enabled the range of possibilities available to the graphics industry to be illustrated, not only in terms of technological prowess but also the business models inevitably required. Over the years, GRAPHITEC has become an easily accessible showcase, firmly focused on the operational aspects rather than on a string of announcements and virtual shows of no use to sector players in these troubled times. Although the 2011 exhibition was multifold, the 2013 show, supported more than ever by UNIC, will be hybrid on all fronts: hybrid digital/paper, digital/offset and press/labour balance, but also hybrid ecosystems formed by this showcase of innovations from one stand to the other, inviting us to join the multi-channel dynamics whose transformation we undertake. At a time when our sector should be strongly aware of content and stabilise information, GRAPHITEC 2013 will express an overall aim to decompartmentalise, pool and search for a new balance, helping to make this exhibition a resource centre rather than a commercial showcase.