Granular Group Information

We focus on developing flexible but also long lasting strategic frameworks that take available resources into consideration and arrange them in a way that the implementation of the strategy is realistic and attainable. We look at the strategy as something that shouldn’t impress by its form but by its execution. In order to achieve that, we create a growth framework that makes the most out of our client’s resources and our know-how. We don’t use generic “one size fits all” frameworks. Instead, we create custom frameworks that are tailored according to the market, team size, budget, brand value and capacity and other internal and external factors. • We make sure that digital business channels have a high-quality information infrastructure that addresses all relevant user segments. • We manage digital channels in a way that drives relevant traffic, targeting intent that impacts business objectives, both directly and indirectly. • We take all the necessary steps in order to get the most out of data, meaning that we make sure to collect, store, model and interpret the data to understand what needs to be done in order to grow business.