Grant McCracken's Culture Camp Information

Culture Camp and Future Camp, are immersive sessions about culture led by cultural anthropologist Grant McCracken, PhD. Culture Camp provides a BIG picture of culture and sharpens your cultural knowledge, helping you see products from the consumer's viewpoint, identify opportunities, and capture hidden value. Future Camp gives you a MOTION picture of culture and equips you with cutting-edge tools for navigating the future, exploring models, methods, and case studies across various industries and cultural shifts