PRADAN (Professional Assistance for Development Action) is a non-government, non-profit organisation that works with smallholder farmers in rural India. Across ten states in the country, PRADAN professionals engage with disadvantaged communities to help them emerge from poverty and lead a life of dignity.
PRADAN promotes Self-Help Groups, develops locally relevant economic activities, mobilises finances from government schemes, and introduces models to improve livelihoods of the marginalised communities and sustain their progress. As of 31st March 2026, PRADAN along with partners, impacted the lives of 3.07 million rural households spread across 29.449 villages, in 761 community development blocks, 154 districts, and 10 states of India.
The mission of the Development Alternatives Group is to promote inclusive, equitable and resilient national development, through the creation of sustainable livelihoods on a large scale. Through clean technology packages, micro-enterprise solutions and collaborative institutional ecosystems, we bridge practice and policy, and work with partners to mobilize widespread action to eradicate poverty and regenerate the environment.
DA's work addresses the three poly-crises of our times - Jobs, Resources and Climate - through impact in three areas: Livelihood Security & Inclusive Entrepreneurship, Resource Efficiency & Circular Economy and Climate Change & Ecosystem Restoration.
The organization has built up a strong capacity to identify priority issues confronting the nation and devise effective ways to solve them. It brings together over 120 professionals with a wide range of skills and backgrounds but a common, spirited commitment to excellence and teamwork.