Graeme McKenzie Email & Phone Number
Associate Marketing Lecturer @ Loughborough University
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Graeme McKenzie Location
- Coventry, England, GB
Graeme McKenzie Work
- Associate Marketing Lecturer @ (January 2016 - Present)
- Retail Media and Insights Director @ (April 2023 - May 2026)
- Head of Retail Marketing and Activation @ (October 2020 - November 2022)
- Head of Marketing and E-CRM - Licensed, Leisure and Foodservice @ (January 2018 - October 2020)
- Brand Director - Marketing Strategy @ GMK Marketing Consultancy (October 2015 - December 2017)
- Strategy and Planning Director - PR and Social (Consultant) @ WPR (January 2017 - June 2017)
- Head of Marketing and Offer Development @ (September 2012 - October 2015)
- Head of Marketing and Ecommerce - WaverleyTBS @ (January 2009 - September 2012)
- Consumer Marketing Controller: Bulmers Cider, John Smith's and Ales @ (January 2007 - January 2009)
- Head of Activation and Experiential Marketing @ (January 2005 - January 2007)
- Consumer Activation Manager, Foster’s, Lagers and Experiential Marketing @ (January 2004 - January 2005)
- Channel Marketing Controller @ Bulmers (January 2000 - January 2004)
- Group Account Director and Account Director @ Wallis Tomlinson Advertising / Allied Solutions (January 1997 - January 2000)
- National Account Manager and Regional Account Manager @ (January 1994 - January 1997)
Graeme McKenzie Education
- Institute of Data & Marketing (IDM)
IDM Postgraduate Diploma in Direct & Digital Marketing (PG Dip IDM) (Direct and Digital Marketing)
2016-2017 - cim | the chartered institute of marketing
Advanced Certificate / Professional Diploma (Marketing)
1995-1996 - University of Birmingham
BSoc Sci (Economics)
1989-1992 - Oxted County School
Graeme McKenzie Skills
- Marketing Strategy
- FMCG
- Marketing
- Brand Management
- Strategic Planning
- Customer Marketing
- Innovation
- Marketing Management
- Trade Marketing
- Leadership
- CRM
- Cross-functional Team Leadership
- E-commerce
- Corporate Communications
- Alcoholic Beverages
- Multi-channel Marketing
- Consumer Marketing
- People Development
- Sponsorship
- Beer
- Relationship Marketing
- Public Relations
- Key Account Development
- Customer Insight
- Advertising
- Management
- New Business Development
- Social Media
- Food
- Wine
- Category Insights
- Retail
- Sales
- Experiential Marketing
- Change Management
- Procurement
- Shopper Marketing
- Categorization
- Commercial
- Drinks
- Category Management
- Insight
- Brand Activation
- Creative
- Channel Management
- Research
- Supplier Negotiation
- Business to Buisness
- New Product Development
- Branding & Identity
- Cross Functional Team Leadership
- E Commerce
- Multi Channel Marketing
- Branding and Identity
Graeme McKenzie Summary
- Graeme McKenzie, based in Coventry, England, GB, is currently a Associate Marketing Lecturer at Loughborough University. Graeme McKenzie brings experience from previous roles at Nectar360, BRITVIC PLC and GMK Marketing Consultancy. Graeme McKenzie holds a 2016 - 2017 IDM Postgraduate Diploma in Direct & Digital Marketing (PG Dip IDM) in Direct and Digital Marketing @ Institute of Data & Marketing (IDM). With a robust skill set that includes Marketing Strategy, FMCG, Marketing, Brand Management, Strategic Planning and more. Graeme McKenzie has 3 emails and 4 mobile phone numbers on RocketReach.
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