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INS is a cultural innovation platform under Hero Group, which also includes Hero Esports and Hero Games (Black Myth: Wukong). INS specializes in commercial real estate and offline user experiences across entertainment, nightlife, and youth culture. With projects in Shanghai, Shenzhen, Chengdu, and Xi’an, INS is expanding its model to key cultural districts across China and internationally. The flagship complex, INS Land Shanghai, is located in the heart of Fuxing Park. Spanning seven stories and over 20,000 square meters, it houses more than 20 interconnected venues, including clubs, restaurants, and live performance spaces. INS also produces large-scale music festivals and cultural events, bridging global IPs with Chinese audiences while incubating original festival brands. By integrating Hero Group’s strengths in digital ecosystems, cultural production, and community engagement, INS is building the next generation cultural hub where esports, nightlife, music, and immersive storytelling converge.

Mindpark skapar arbetsplatser där team och företag presterar bättre. Vi erbjuder flexibla kontor, coworking samt konferens-, mötes- och eventmiljöer för företag i olika faser, från mindre team till större etablerade företag. Med genomtänkta miljöer, hög service och flexibilitet skapar vi bättre förutsättningar för både fokus och samarbete. Du hittar oss i Malmö, Lund, Helsingborg, Mölndal och Göteborg.

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