Goshsha Information

Goshsha is the Retail Media Infrastructure for Physical Commerce, enabling brands to transform every physical product into interactive, measurable, creator-powered retail media. Built on a TPx (Trade Promotion Execution) foundation, Goshsha connects brands, creators, retailers, and shoppers at the point of purchase through AI-powered product experiences, augmented reality, creator content, product education, reviews, ratings, how-to videos, and real-world engagement analytics. Rather than treating creator content as a temporary marketing campaign, Goshsha extends its value into physical retail where purchase decisions are made. Every product becomes a programmable digital touchpoint capable of educating shoppers, building trust, measuring engagement, and influencing purchasing decisions directly from the retail shelf. The IRL Campaign Network is Goshsha’s creator collaboration platform where brands discover, invite, and collaborate with creators to produce authentic content for physical commerce. Once activated through Goshsha’s Retail Media Infrastructure, creator content extends beyond social media to become persistent in-store retail media that continues educating and influencing shoppers long after the original campaign has ended. As the infrastructure layer for physical commerce, Goshsha enables brands to distribute creator content across products, activate retail shelves as measurable media, manage creator rights and licensing, analyze real-world shopper engagement, and unlock a new generation of creator-powered retail experiences. Goshsha bridges the gap between digital marketing and physical retail, transforming every physical product into an intelligent media channel that creates lasting value for brands, creators, retailers, and shoppers.