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Google Labs is Google’s experimental innovation platform where early-stage ideas, emerging technologies, and advanced AI systems are explored, tested, and refined with real users. It serves as a living laboratory for the future of search, creativity, productivity, and human–AI interaction. At Google Labs, bold ideas move from concept to prototype—often long before they reach mainstream products. Experiments span generative AI, multimodal search, developer tools, creative expression, virtual experiences, and intelligent assistants powered by Google’s most advanced models, including Gemini. The platform enables users to experience what’s next: conversational AI in Search, creative tools like MusicFX and TextFX, research assistants such as NotebookLM, virtual try-on and visualization experiments like Doppl, and interactive AI experiences including Portraits and Opal. Each experiment is designed to gather real-world feedback, ensuring responsible development, usability, and impact at scale. Google Labs emphasizes transparency, accessibility, and learning. Many experiments are opt-in via Search Labs, allowing users to actively shape the evolution of Google products through feedback and exploration. This iterative approach helps transform experimental ideas into reliable, scalable technologies used by billions worldwide. More than a product showcase, Google Labs represents Google’s long-term commitment to responsible AI, creativity, and human-centered design—bridging research, engineering, and real-world application. Explore. Experiment. Shape the future. https://labs.google https://withgoogle.com

Website https://labs.google
Employees 22 (8 on RocketReach)
Industry Data Infrastructure and Analytics

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Steven Johnson is the Editorial Director of Google Labs.

8 people are employed at Google Labs.

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