GoodMine Information

GoodMine has built an AI engine that autonomously discovers and structures reuse, repair and recycling service data at hyperlocal level — across charity shops, repair cafés, community groups, trade-in platforms and recycling points. The result is a structured, scalable dataset of circular economy service providers, combined with a consumer-facing guidance agent that gives people clear, location-specific guidance on what to do with a product at end of life. We see applications for DPP platform providers looking to complete their end-of-life guidance offering, electronics manufacturers preparing for ESPR compliance, and organisations running consumer-facing reuse and recycling locator tools. About Us Founded by an ex-JPMorgan Executive Director with deep circular economy expertise, backed by AI/data specialists. Our Research We've partnered with industry leaders to build and test our approach: - Measuring carbon impact of reuse at scale, with Resource Futures - Retailer take-back schemes, with Resource Futures and Sustainable Ventures Design - Consumer disposal behaviour and B2B sustainable furniture trials, with HereEast - Digital waste prevention platform feasibility study, with Islington Council - Electronic repair voucher scheme, with Hammersmith & Fulham Council - Repair data collection, with West Central London Fixers Vision A world where informal reuse networks — local trade-in shops, peer-to-peer platforms, donation channels — are given equal visibility to official manufacturer programmes, extending the life of consumer electronics. Where good compliance practice becomes excellent customer experience. Purpose To prevent electronic waste by making product life extension simple and actionable.