GOODFORM Competitors

We make intimates, apparel, activewear and swim. Every single piece is designed to make every girl feel good. #AerieREAL is about no retouching. It's about empowerment. We want everyone to feel confident inside and out. Let the real you shine.

Savage X Fenty embodies fearlessness, confidence and inclusivity. The label has disrupted and redefined the marketplace with its accessible price points, extensive assortment of styles made for everyBODY, and unique approach that celebrates individuality.

We are Chantelle – an international, family-owned company and a Paris-based creative studio designing lingerie since 1876. Through our brands, built on the principles of collaboration and innovation, we challenge conventional ways of crafting and thinking about lingerie. For more 150 years, we have invested in our independence and deep rooted in-house industrial capacities to grow responsibly and establish high quality standards in our industry. We aim to empower and serve all femininities with sustainable products that last, and fit all bodies and needs. Improving our global impact and acting for a more equal, inclusive and respectful society is important to us. We shape our own authentic and meaningful narrative, true to our values, disrupting the way women and lingerie are portrayed. Beauty, in all its forms, is what we want to protect: whether it be human-beings and their diversity, nature and its riches, or our know-how and its history. We constantly challenge ourselves, and collaborate with our stakeholders, to do better and be actors of progress. We value transparency: we commit to measure and share our complete detailed impact on a regular basis. We are Chantelle and we believe we have the duty to make a difference. Together with you. Change is a collective adventure.