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GoodBasics is a biotechnology-powered wellness company developing next-generation microbial solutions for healthier spaces, people and pets. We believe wellbeing is shaped not only by what we put into our bodies, but also by the environments we live in, the products we use on our skin and the way we care for the animals around us. Our technology harnesses beneficial microbes to deliver high-performance everyday care, working with biology rather than against it. Beginning with home and lifestyle care, GoodBasics is building a new generation of products across the everyday wellness ecosystem, with applications spanning home, personal and pet care. Our ambition is to create better everyday products at the intersection of biotechnology, microbiome science and consumer care — products that are better for the environments we live in and more considered in their impact on the world around us. Cleaner spaces. Healthier lives.

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Jo Farah is the Founder and CEO of GoodBasics.

3 people are employed at GoodBasics.

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