Good Goût Competitors

In 2015, Cassandra Curtis founded Once Upon a Farm along with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter that weren’t available in her local supermarket. After creating her own recipes and selling the first cold-pressed organic baby food at retail—she joined forces with industry legend and former Annie’s CEO John Foraker and actress, philanthropist, and mom of 3, Jennifer Garner, to create the next generation childhood nutrition company. We are now sold in more than 25,000 stores nationwide and online with a growing product portfolio of organic, farm-fresh snacks and meals for babies and big kids!

All About Ella’s Kitchen Ella’s Kitchen was set up by Paul Lindley, CEO, to promote healthy eating amongst babies and young children. We're a highly entrepreneurial and values driven company, achieving impressive growth to £60m turnover and a team of 60+ employees based at Ella’s barn near Henley. Our baby and toddler food can be found in key retailers across the UK as well as the Scandinavian and BeNeLux markets. We're recognised for our high quality ingredients and ethical credentials which are visible throughout our supply chain and in our social and charity work. Ella’s recently became part of the Hain Celestial Group. Our Mission Our mission is ‘To improve children’s lives through developing healthy relationships with food’ which means we don’t just get involved in producing amazing baby food and snacks. We are committed to supporting parents in the weaning process and toward greater education for children about healthy eating. Our Values & Ethos Being part of the super-duper team at Ella’s Kitchen, you will live and breathe our inspirational values: • We’re Childlike • We Think Differently • We’re Good to Each Other • We Want to Win • We’re Business Minded Our ethos is to have our head in the clouds but our feet on the ground. Our team works extremely hard to achieve some amazing things, as well as being extraordinarily innovative, and we have a lot of fun in the process. Our barns are always a hive of activities, fancy dress and fun!

Plum, PBC is home to Plum Organics, a values-driven company committed to nourishing the next generation with great tasting, nutritious food from high chair to lunchbox. Plum Organics is a group of extremely passionate people that truly love what they do and why they do it. They are parents, aunts, uncles, big brothers… tooth fairies. They are curious connoisseurs and joy seeking foodies that have come together to discover, celebrate & create all things healthy, inventive & yum For more information about Plum Organics, visit www.plumorganics.com. You can also follow us on Facebook (https://www.facebook.com/PlumOrganics) and Twitter (@plumorganics).