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Connecting the world's professionals to make them more productive and successful. Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 450 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.

Influencer Marketing Resources and Academy. We provide all resources and tools for Influencers and Marketing professionals. Influencer Marketing Hub is the leading resource for Social Media Influencers, Influencer Marketing Platforms and Influencer Marketing Agency Case Studies. What Influencer Marketing Is At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. Marketers received $6.85 in earned media value for every $1 spent on influencer marketing – AdWeek 3. What works in Influencer Marketing Carefully consider your approach in influencer marketing • Be organized, put together a strategy, plan and budget, spend time on research • Be patient and be human – people talking to people, not companies talking to companies Develop a schedule • Does the influencer prefer monthly/ quarterly/biannual calls or newsletters? • Integrate with your PR schedule, product release schedule, etc. • Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings 4. Influencer Marketing Stats 90% of consumers trust peer recommendations Use generated content is 50% more trusted by internet users than traditional media Consumers are 71% more likely to make a purchase based on social media referrals 81% of U.S. consumers trust advice and information from blogs 5. Consumers want value Sixty-four percent of influencers say their audience respects that they provide value about topics they are in interested in, while 59 percent state their audience enjoys how they interact with them, listen and respond online. 64%

Brand Builders Group exists for one reason: to help mission-driven messengers build a reputation that creates real impact. We believe your reputation is your greatest asset, and when it’s built with integrity, it becomes the engine for everything else: trust, influence, income, and long-term legacy. Founded in 2018 by Rory and AJ Vaden, Brand Builders Group is one of the most respected personal brand strategy firms in the world. We work with authors, speakers, and entrepreneurs, from early-stage builders to globally recognized leaders, to help them clarify their message, grow their platform, and monetize their expertise in a way that aligns with who they are. But what makes BBG different isn’t just what we do...it’s how we do it. We are a team of service-driven individuals who care deeply about our clients and about each other. We believe in doing meaningful work, telling the truth, taking ownership, and growing continuously. We move fast and we operate with the belief that relationships matter more than transactions. Interested in joining BBG as a team member? Check out our career page here: https://jobs.gusto.com/boards/brand-builders-group-92e249a5-f221-4a8b-bc6c-1a1e36edfc16