SafetyCulture has renamed to Mitti. You can find our new LinkedIn page by searching "Mitti by SafetyCulture".
The rebrand, announced on 11 August 2026, marks the biggest transformation in the company’s history and reflects what the business has already become.
While safety remains at our core, our customers use us for so much more. We’ve built an all-in-one operations system for the frontline, helping customers identify quality issues, manage maintenance, close training gaps and act on risks across every part of their operations. SafetyCulture needed a new name that could carry that bigger ambition.
That ambition is becoming even more important as AI reshapes the way work gets done. AI has transformed work for people at desks, but frontline teams have largely been left behind. Mitti brings data and intelligence closer to where work actually happens, giving teams the tools to improve every site, shift and standard.
The name has changed. Our mission remains the same: to improve the way the world works.
Mitti. The operations system for every site, shift and standard.
Drift®, the buyer experience and Conversational AI company, inspires businesses to create more engaging customer experiences, one conversation at a time. Drift helps thousands of customers across the globe translate conversational data and buyer behavior into deeper relationships, more pipeline and more revenue. A pioneer in Conversational Marketing, the company was founded in 2015 to help remove friction from the B2B buying process. As buyer expectations continue to increase and AI becomes central to empowering meaningful customer journeys at scale, Drift is disrupting the category it created. Its human-centric, AI-powered platform listens, understands and learns from buyers to deliver personalized experiences and recommendations at every touchpoint. Drift is creating a world where AI works for humans to turn conversations into relationships.
For more information, visit www.drift.com and follow @drift.
FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recognized global pioneer of Image Recognition, delivering AI-powered shelf-level insights that help brands and retailers improve execution, availability, and growth in the physical store, have merged. Together, these two leaders in field operations and market intelligence form a single powerhouse for modern retail execution—combining technology, industry expertise, global reach, and proven customer value to deliver new levels of impact, speed, and insight to CPG and retail brands worldwide.