Goal Click Information

Goal Click builds deeper understanding of people and cultures through storytelling in sport. We find and support people from around the world to tell real, human stories about their sporting lives and communities, in their own voice and from their own perspective. Since 2014, we have worked across more than 150 countries, sharing hundreds of stories from our global storyteller community. From grassroots sport to elite athletes, fan culture, and sport for good, our stories are brought to life through short-form video, photography, written word, live spoken storytelling events, and exhibitions. We help partners find storytellers and create storytelling content that feels different because it is built on authenticity, integrity, and deeper understanding. Our remote, first-person methodology also offers a more agile, cost-effective, and sustainable alternative to traditional production shoots. Our partners have included adidas, Concacaf, U.S. Soccer, Vodafone, The FA, Bundesliga, SailGP, UK Sport, and many others. We have also hosted major exhibitions and live storytelling events in Miami, Doha, London, New York, Moscow, Budapest, São Paulo, Manchester, Paris, and Lyon. Goal Click is a social business. We believe commercial sustainability and meaningful impact can sit side by side. We work with sport for good organisations, support storytellers and communities through fair reward, guidance, and care, commit to more sustainable ways of working, and dedicate resource to stories that deepen understanding of people and cultures.