News moves markets. Do you have a technology that will clean the air and you'd like the world to know? Build your traditional & online public relations initiative with a senior executive who sharpened her communications skills as a reporter at Forbes Magazine and CNN, and built a successful online media presence across the digital rainbow. Consider stakeholders influenced online where information flies at lightening speed. Effectively utilizing blogs, podcasts, and social networks to tell your story to the world is an important step in the 21st century. Get your message right: Often an important message is misunderstood. Weighed down by superfluous details. Presented in an unbecoming light. Upside down. Pick your communications consultant with care. Communicating well to ensure that stakeholders and the media understand your message is the cornerstone of an effective public relations campaign.
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